Designed to capture the extreme
Innovation and passion. These values have consistently characterized the story of Killer Loop since 1989. Technological innovation, a quest for knowledge and a desire to break new ground. Passion for boardsports.
We started out in the '80s, with our first collection of sports eyewear, and then moved on to tech wear for snowboarding – boards and boots – right up to skateboard products and streetwear clothing and footwear collections.
Today, passion and innovation have brought Killer Loop right alongside the most authentic and audacious photographers and filmmakers, working under the most difficult and extreme conditions.
Late 80s ⋅ the brand, which takes its name from the famous move by windsurfing champion Cesare Cantagalli, performed for the first time in Hawaii in 1986, creates the first collection of sports eyewear dedicated to windsurf and boardsport athletes. From a passion for sports and the great outdoors comes the brand Killer Loop. Moments before detonation.
Early 90s ⋅ Killer Loop becomes part of the Benetton Group with, in addition to eyewear, a snowboard collection. It is immediately a huge success.
Mid '90s ⋅ Mid '90s: the passion for boardsports leads Killer Loop to produce snowboards and boots, in addition to its line of clothing and the first skateboard collection. Style and performance.
2010 ⋅ Killer Loop joins the Playlife family.
Autumn/Winter 2013 ⋅ Killer Loop is back.
We see the world with the eyes of those
who are out for the adventure
We make for those who do what they love,
no matter what it takes
Killer Loop is back, as the brand that sets new rules and bring new ideas to the world of outdoor performance.
Killer Loop is back with a clothing collection that celebrates and supports the passion of extreme sports filmmakers, photographers and amateur adventurers.
It provides protection for their passion and the perfect support for their search for something worth remembering.
Not afraid of bitter wind, freezing cold, bone-crushing waves. Killer Loop products are made for capturing the perfect moment.
The Killer Loop collection comprises three different categories:
EXTREME – TECHNICAL INSULATED PRODUCT ⋅ Designed for the toughest environments and the needs of the active outdoor professional whether they are a surf photographer, extreme filmmaker or a ski heli pilot. The most advanced waterproof, insulated and breathable products are used to meet the needs of those who are out there, waiting for the perfect shot in the snow, or battling the elements at the strongest surf spot.
PERFORMANCE – HIGH PERFORMANCE PRODUCT ⋅ Created specifically for the ambitious and technical outdoor professional when the environment requires high-aerobic activity, strong performance or just it promises an intense day of fun. Featuring waterproof, breathable and lightweight fabric, the design is clean, distinctive and authentic.
FUNCTIONAL ⋅ The functional collection is as simple as it is unique. Featuring highly breathable products with and without membrane (waterproof or wind-resistant) and lightweight insulation, ideal for medium performance activities. Lightweight, packable, adaptable and multi-purpose gear for everyday use.
We design with the needs of real pros in mind.
We will always stay true to this core